Tourism Matters

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San Diego’s thriving economy depends on tourism.

Thousands of jobs for our residents, billions in economic activity for our businesses, and millions in hotel taxes to our City—tourism benefits everyone in the City of San Diego. Through hotel tax (or TOT) revenue, San Diego’s out-of-town visitors help fund the services that keep our City safe, clean and a great place to live too.

That’s why the San Diego Tourism Marketing District (TMD) is proud to fund tourism promotion for the City. It’s also why our hotel members, the great people they employ, and the many grant recipients we fund should be proud too.

We’ve shared some of their stories below and encourage you to help us spread the word about why tourism matters—to San Diego and to you. Email us your story at or share with us on social media using #TourismMattersSD

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Investing in Tourism

the things we love about San Diego
to San Diego’s economy
revenue to fund City services
1 in 8 jobs in San Diego

Tourism Stories Worth Spreading

Sandi Hill
California State Games

Learn More about Why Tourism Matters:

Read Our Handout

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