SAN DIEGO TOURISM MARKETING DISTRICT SUPPORTS TOURISM-GENERATING EVENTS AND PROGRAMS WITH $38.5M IN FUNDING AWARDS
Fiscal Year 2019 budget includes four first-time funded events and is subject to City Council approval
SAN DIEGO – April 17, 2018 – The San Diego Tourism Marketing District (SDTMD) awarded nearly $1.5 million at its March board meeting to 12 city events that will help accelerate San Diego’s tourism economy in Fiscal Year 2019. Grants were awarded based on applicants’ ability to generate incremental room night stays, particularly in the off season, at SDTMD assessed hotels in the City of San Diego and provide a measureable return on investment (ROI) on TMD dollars.
These funding awards were in addition to more than $36 million approved for San Diego Tourism Authority (SDTA) for its FY 2019 tourism sales & marketing programs. The TMD board also approved an incremental allocation of $5 million to SDTA from the city’s TMD litigation fund to expand marketing programs that directly support pillars outlined in the Experience San Diegodestination master plan.
The FY 2019 SDTMD budget, including the funding awards, are subject to City Council approval, which is expected in May.
“SDTMD was pleased to have a strong field of applicants this year, which included several events seeking funding for the first time,” said Scott Hermes, board chairman.
“Working together with these compelling events that drive visitors to San Diego, we can increase hotel stays and ultimately expand San Diego’s TOT collections, which fund vital city services that contribute to an enhanced quality of life for all San Diegans.”
New events approved for SDTMD funding in FY 2019 include the Navy vs. Notre Dame Game, San Diego Gaelic Games, San Diego Winter Crew Classic, Elite Clubs National League (ECNL) Girls Playoffs and San Diego Bay Wine and Food Festival. It will be the first time San Diego hosts the Navy vs. Notre Dame game, a popular football rivalry that expects to draw 10,000 room nights and will be nationally televised on CBS. The Winter Crew Classic is another first-time event in San Diego and caps off the rowing season with a regatta and convention. SDTMD funding will support the expansion of the San Diego Gaelic Games, which is in its fourth year and draws a majority of competitors from outside San Diego, as well as ECNL, a girls soccer tournament that influences over 11,000 room nights. San Diego Bay Wine and Food Festival, which has not been a recipient of TMD dollars since 2013, plans to expand its reach and influence in out-of-town feeder markets.
Funding also has been earmarked for San Diego Bayfair Thunderboats, which is adding a national barbecue competition to the event, and California State Games, a multi-event sports competition that will be marketing to athletes in Arizona and Nevada for the first time. Other funded events include San Diego Surf Cup Thanksgiving Challenge, Holiday Bowl, United States Police and Fire Championships, Man City Americas Cup Soccer Tournament and the San Diego Spring Crew Classic.
Each Fall, SDTMD accepts applications from organizations seeking funding for events and programs that support tourism in the City of San Diego. The SDTMD Board of Directors reviews each application submitted and awards funding to the marketing and sales programs likely to generate the most incremental room night sales at assessed properties. New to the application process this year was an ROI forecast analysis of all applicants to assist the Board in its decision-making.
For more information, visit www.sdtmd.org.
About San Diego Tourism Marketing District
The San Diego Tourism Marketing District (SDTMD) is a nonprofit, mutual-benefit corporation dedicated to improving lodging room night consumption in the City of San Diego. SDTMD provides a private, nonprofit funding vehicle to stimulate City of San Diego lodging room demand through tourism promotion, marketing and advertising programs. The judicious allocation of these resources creates a positive economic, fiscal and employment impact on lodging businesses in the City of San Diego. For more information, please visit: www.sdtmd.org
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