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SAN DIEGO TOURISM MARKETING DISTRICT SUPPORTS TOURISM-GENERATING EVENTS AND PROGRAMS WITH $38.5M IN FUNDING AWARDS

Fiscal Year 2019 budget includes four first-time funded events and is subject to City Council approval

SAN DIEGO – April 17, 2018 The San Diego Tourism Marketing District (SDTMD) awarded nearly $1.5 million at its March board meeting to 12 city events that will help accelerate San Diego’s tourism economy in Fiscal Year 2019. Grants were awarded based on applicants’ ability to generate incremental room night stays, particularly in the off season, at SDTMD assessed hotels in the City of San Diego and provide a measureable return on investment (ROI) on TMD dollars.

These funding awards were in addition to more than $36 million approved for San Diego Tourism Authority (SDTA) for its FY 2019 tourism sales & marketing programs. The TMD board also approved an incremental allocation of $5 million to SDTA from the city’s TMD litigation fund to expand marketing programs that directly support pillars outlined in the Experience San Diegodestination master plan.

The FY 2019 SDTMD budget, including the funding awards, are subject to City Council approval, which is expected in May.

“SDTMD was pleased to have a strong field of applicants this year, which included several events seeking funding for the first time,” said Scott Hermes, board chairman.

“Working together with these compelling events that drive visitors to San Diego, we can increase hotel stays and ultimately expand San Diego’s TOT collections, which fund vital city services that contribute to an enhanced quality of life for all San Diegans.”

New events approved for SDTMD funding in FY 2019 include the Navy vs. Notre Dame Game, San Diego Gaelic Games, San Diego Winter Crew Classic, Elite Clubs National League (ECNL) Girls Playoffs and San Diego Bay Wine and Food Festival. It will be the first time San Diego hosts the Navy vs. Notre Dame game, a popular football rivalry that expects to draw 10,000 room nights and will be nationally televised on CBS. The Winter Crew Classic is another first-time event in San Diego and caps off the rowing season with a regatta and convention. SDTMD funding will support the expansion of the San Diego Gaelic Games, which is in its fourth year and draws a majority of competitors from outside San Diego, as well as ECNL, a girls soccer tournament that influences over 11,000 room nights. San Diego Bay Wine and Food Festival, which has not been a recipient of TMD dollars since 2013, plans to expand its reach and influence in out-of-town feeder markets.

Funding also has been earmarked for San Diego Bayfair Thunderboats, which is adding a national barbecue competition to the event, and California State Games, a multi-event sports competition that will be marketing to athletes in Arizona and Nevada for the first time. Other funded events include San Diego Surf Cup Thanksgiving Challenge, Holiday Bowl, United States Police and Fire Championships, Man City Americas Cup Soccer Tournament and the San Diego Spring Crew Classic.

Each Fall, SDTMD accepts applications from organizations seeking funding for events and programs that support tourism in the City of San Diego. The SDTMD Board of Directors reviews each application submitted and awards funding to the marketing and sales programs likely to generate the most incremental room night sales at assessed properties. New to the application process this year was an ROI forecast analysis of all applicants to assist the Board in its decision-making.

For more information, visit www.sdtmd.org.

About San Diego Tourism Marketing District

The San Diego Tourism Marketing District (SDTMD) is a nonprofit, mutual-benefit corporation dedicated to improving lodging room night consumption in the City of San Diego. SDTMD provides a private, nonprofit funding vehicle to stimulate City of San Diego lodging room demand through tourism promotion, marketing and advertising programs. The judicious allocation of these resources creates a positive economic, fiscal and employment impact on lodging businesses in the City of San Diego. For more information, please visit: www.sdtmd.org

MEDIA CONTACT
Shae Geary
(W)right On Communications
760-815-8617
sgeary@wrightoncomm.com

Vikram Sood joins TMD’s Board of Directors

TMD appointed Vikram Sood, Sr. VP of Operations with RAR Hospitality, to its Board of Directors at the December 8, 2017 board meeting. Sood will serve the remainder of Mr. Elvin Lai’s term, which expires on June 30, 2018. Sood is an experienced hotelier with extensive experience managing luxury hotels and resorts. Among the high-profile properties that Sood has worked with include Cape Rey Carlsbad, La Valencia Hotel, The Grand Del Mar, Sanctuary at Kiawah Island, Ritz-Carlton Kapalua, L’Auberge Del Mar, Regent Las Vegas and Four Seasons Resort Aviara.

SAN DIEGO TOURISM MARKETING DISTRICT TO BEGIN ACCEPTING APPLICATIONS FOR FUNDING ON OCTOBER 24

New online application and applicant workshops streamline submission process

SAN DIEGO – October 11, 2017 – The San Diego Tourism Marketing District (SDTMD) will begin accepting applications for funding from tourism-related events and programs within the City of San Diego for fiscal year 2019 beginning October 24. SDTMD awards over $1.5 million in grant funding each year to applicants who can demonstrate the ability to generate incremental room night stays at TMD assessed hotels as well as a measureable return on investment (ROI) on TMD dollars.

This year, SDTMD has moved the application process online. Potential applicants can access the application at www.sdtmd.org/applications effective Oct. 24. Applications must be submitted to SDTMD by 5 p.m. on Fri., Dec. 8, 2017.

Additionally, SDTMD is hosting two applicant workshops on Tues., Oct. 24 and Fri., Nov. 3 from 8:30 to 10:30 a.m. Workshops will provide an overview of the application process, insight on criteria used to select events for funding and an introduction to the new online submission system. The Oct. 24 workshop will be held at the Omni Hotel in downtown San Diego. The Nov. 3 workshop will be held at 12230 El Camino Real, San Diego CA, 92130.

“SDTMD is committed to accelerating San Diego’s tourism economy by supporting programs that maximize ROI to benefit TMD paying hotels,” said Scott Hermes, SDTMD board chair.

“When this happens, the result is an enhanced the quality of life for all San Diegans through the availability of good jobs, superior visitor infrastructure and expanded Transient Occupancy Tax collections that allow civic leaders to provide for quality resident services such as parks, police and fire.”

It is important that applicants review the requirements when applying for funds as all events must demonstrate incremental growth in hotel room nights and ROI.

SDTMD is a funding conduit of sales and marketing programs and services that support tourism in San Diego. The SDTMD Board of Directors reviews each application submitted and awards funding to the marketing and sales programs likely to generate the most incremental room night sales at assessed properties. Past programs funded by SDTMD include California State Games, Red Bull Air Races, San Diego Bowl Games and Surf Challenge.

About San Diego Tourism Marketing District

The San Diego Tourism Marketing District (SDTMD) is a nonprofit, mutual-benefit corporation dedicated to improving lodging room night consumption in the City of San Diego. SDTMD provides a private, nonprofit funding vehicle to stimulate City of San Diego lodging room demand through tourism promotion, marketing and advertising programs. The judicious allocation of these resources creates a positive economic, fiscal and employment impact on lodging businesses in the City of San Diego. For more information, please visit: www.sdtmd.org

MEDIA CONTACT
Shae Geary
(W)right On Communications
760-815-8617
sgeary@wrightoncomm.com

SCOTT HERMES NAMED CHAIRMAN OF TOURISM MARKETING DISTRICT

Board names new officers and elects a new board member to kick-off its fiscal year

SAN DIEGO; Aug. 8, 2017 – Scott Hermes, General Manager of the Westin San Diego Gaslamp Quarter, was named Chairman of the San Diego Tourism Marketing District (TMD) at the organization’s July 24 board meeting. The TMD is a business improvement district in the City of San Diego that funds strategies to grow hotel stays and transient occupancy tax revenue.

A member of the TMD board since 2015 with over 30 years of industry experience, Hermes most recently served as board Vice Chairman. He takes over the Chairman role from William “Bill” Evans of Evans Hotels, who has stepped down from the board following nine years of service.

“I’d like to acknowledge and thank Bill for his many contributions to the TMD board, in particular his last two years serving as Chairman,” said Hermes. “I’m excited to help lead the organization forward, especially as we embark on some ambitious goals for growing tourism in the City of San Diego.”

Joining Hermes as Officers are Vice-Chairman Matt Adams, Area Vice President for the Manchester Grand Hyatt San Diego; Secretary Colleen Anderson, General Manager of Omni San Diego; and Treasurer C. Terry Brown, President of Atlas Hotels.

Other TMD board members include Richard Bartell, President of Bartell Hotels; Matt Greene, General Manager of the Hard Rock Hotel San Diego; and Christopher Ostapovicz, Regional Vice-President, Asset Management for Host Hotels & Resorts, Inc. as well as newly-elected Director Elvin Lai, CEO and President of Ocean Park Inn.

About The San Diego Tourism Marketing District
The San Diego Tourism Marketing District (SDTMD) is a nonprofit, mutual- benefit corporation dedicated to improving lodging room night consumption in the City of San Diego. SDTMD provides a private, nonprofit funding vehicle to stimulate City of San Diego lodging room demand through tourism promotion, marketing and advertising programs. The judicious allocation of these resources creates a positive economic, fiscal and employment impact on lodging businesses in the City of San Diego. For more information, please visit: www.sdtmd.org.

TOURISM FUNDING APPLICATION RELEASED BY SAN DIEGO TOURISM MARKETING DISTRICT

The San Diego Tourism Marketing District (TMD) began accepting applications this month to award funding to organizations implementing sales and marketing programs within the City of San Diego.

These programs, including major events, must demonstrate the ability to generate incremental room night stays at assessed hotels in addition to generating a clear Return on Investment (ROI) on TMD dollars.

“The City of San Diego and its residents directly benefit from investing in tourism marketing,” said William L. Evans, SDTMD board chair. “Hotel room night stays lead to increased Transient Occupancy Tax (TOT) revenue. These funds build and repair roads, support fire and police services and other essential City services.”

Organizations interested in applying for funding are encouraged to visit the “Contractors and Funding Applications” section of the SDTMD website. It is important to review the requirements when applying for funds as all events must demonstrate incremental growth in hotel room nights and ROI. Application packets must be submitted to the SDTMD office by Friday, December 9, 2016 at 5 p.m.

The SDTMD is a funding conduit of sales and marketing programs and services that support tourism in San Diego. The SDTMD Board of Directors will review each application submitted before the deadline and award funding to the marketing and sales programs likely to generate the most incremental room night sales at assessed properties. Past programs funded by SDTMD include San Diego Beer Week, San Diego Bowl Games and San Diego Rock ‘n’ Roll Marathon.

“We look forward to receiving applications and determining the right mix to fund tourism marketing in the City,” said Evans. “I encourage prospective applicants to review the successful case studies posted in the online annual reports for context and inspiration.”

SDTMD will also announce application workshops in the coming weeks to assist organizations in completing the application process.

About The San Diego Tourism Marketing District

The San Diego Tourism Marketing District (SDTMD) is a nonprofit, mutual-benefit corporation dedicated to improving lodging room night consumption in the City of San Diego. SDTMD provides a private, nonprofit funding vehicle to stimulate City of San Diego lodging room demand through tourism promotion, marketing and advertising programs. The judicious allocation of these resources creates a positive economic, fiscal and employment impact on lodging businesses in the City of San Diego. For more information, please visit: www.sdtmd.org

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SDTMD New Executive Director

The San Diego Tourism Marketing District (TMD) announced today that hotel industry veteran Brian Hughes was selected as the organization’s new executive director.

“With his extensive hotel industry experience and his significant investment in supporting San Diego’s tourism community, Mr. Hughes is distinctly qualified to serve as executive director of the organization,” said Bill Evans, Chairman of the TMD’s Board of Directors. “We look forward to his insightful leadership.”

Hughes joins the TMD at a pivotal time, as San Diego focuses on a convention center expansion, the future release of the organization’s 20-year Destination Master Plan, and upcoming Board elections. Hughes assumes his role as director during a record year for San Diego’s tourism industry. In 2015, the TMD strategically deployed nearly $24 million in assessment funds into San Diego City Council-approved programs resulting in record Transit Occupancy Tax (TOT) collections of $186 million. The TOT is the second largest contributor to the City of San Diego’s general fund.

Hughes, a Cornell University graduate, has nearly three decades of experience in the hotel industry. Since coming to San Diego in 2008, Hughes worked for Omni Hotels & Resorts. Roles with Omni included general manager of the Omni San Diego Hotel and general manager of the Omni Rancho Las Palmas Resort & Spa.

His community involvement includes serving as chairman of the San Diego Tourism Authority. He was also a longtime member of the San Diego Hotel-Motel Association and in 2012 was named “San Diego Hotelperson of the Year.”

“Supporting this industry is not a newfound passion for Brian. He has the experience, knowledge and skills necessary to build bridges and collaborative relationships among stakeholders that are essential to our future,” said Evans. “We are excited about his vision for the TMD.”

About The San Diego Tourism Marketing District

The San Diego Tourism Marketing District (TMD) is a nonprofit, mutual-benefit corporation dedicated to improving lodging room night consumption in the City of San Diego. TMD provides a private, nonprofit funding vehicle to stimulate City of San Diego lodging room demand through tourism promotion, marketing and advertising programs. The judicious allocation of these resources creates a positive economic, fiscal and employment impact on lodging businesses in the City of San Diego. For more information, please visit: www.sdtmd.org

 

Hotel Investment Group Inc. Announce Grand Opening

Hotel Investment Group Inc. is pleased to announce the grand opening of the 104-room Holiday Inn Express & Suites – San Diego – Mission Valley, an IHG Green Engage hotel. The hotel’s comprehensive state of the art guest rooms and public areas will officially open on May 21, 2015. Bobby Patel, Owner and CEO of Hotel Investment Group Inc. worked with Dempsey Construction to develop and complete the new eco-friendly and 100% smoke-free property situated on Hotel Circle South. The Holiday Inn Express & Suites – San Diego – Mission Valley is the first newly built Holiday Inn Express in San Diego in over a decade and is expected to establish its presence as the leader in upper limited service hotels.

Easily accessible from the San Diego International Airport and located approximately 3 miles from San Diego’s famous beaches, the Holiday Inn Express & Suites – San Diego – Mission Valley is well set to cater to San Diego’s fast growing markets of business travelers and leisure tourists. The hotel is a short distance from all of San Diego’s most popular attractions including San Diego Zoo, SeaWorld, Balboa Park, Old Town and the Historic Gaslamp Quarter. The Hotel Circle area is also conveniently located near downtown, the convention centers, major freeway access and public transportation.

The guest rooms and suites feature a contemporary design with the industry’s most modern amenities. Each room is equipped with the Holiday Inn Express’ popular luxury bedding package, refrigerators, microwaves, single serve K-cup coffee makers, a 48-inch LED flat screen TV and complimentary high-speed wireless internet access. The hotel proudly offers all guests the complimentary Express Start Breakfast located in the beautiful lobby which includes a variety of hot items far exceeding what is currently offered by competing hotel brands. The innovative “Open Air” Bistro design – the first of its kind – will invite San Diego’s legendary sunshine inside blending the urban design of the cabana desk, pool and lobby areas with its custom state of the art music and lighting system to create the perfect location for rest and relaxation. If you are traveling with your family on vacation or visiting San Diego for business, you will not be able to resist the charm of this unique concept.

For more information or to make a reservation, click here.

“I want to take the opportunity to thank my family, staff, and contractor, for all their hard work in bringing this state of the art Holiday Inn Express to fruition. Your hard work and dedication is truly appreciated and it shows through and through in this amazing hotel. Great Job!!!”
-Bhavesh Patel, CEO

About Hotel Investment Group Inc.
Hotel Investment Group Inc. is owned and operated by CEO, Mr. Bhavesh “Bobby” Patel. A seasoned hotelier with ties to both Southern and Northern California, Mr. Patel operates properties in some of the most competitive markets in the country. With a majority of his property portfolio located in San Diego and the Bay Area, Mr. Patel operates franchise hotels affiliated with InterContinental and Wyndham Hotel Groups. The company is also in the process of creating the “Lifestyle Brand” – a truly unique concept aimed to provide a more personal experience inspired by the natural beauty and eclectic living of the property’s location. The newly opened Hotel Aqua Mar, located in Point Loma, and soon to be opened Hotel Iris in Hotel Circle is among the first of many boutique hotels opened under this concept. For more information on Hotel Investment Group, please visit: www.hotelinvestmentgroup.com.