Case Study: San Diego Surf Challenge

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San Diego Surf Challenge Case Study

San Diego Surf Challenge is the premier youth soccer club established in 1980 and headquartered in San Diego. Their mission is to develop competitive soccer players with superior soccer skills, teamwork and sportsmanship to compete at the highest levels of the sport. The Surf Challenge soccer tournament is played each November over the Thanksgiving period, a typically low demand period for hotels in North San Diego.

In FY 2017, the games resulted in 5,640 hotel room nights, generating $830 million in room night revenue. Other key highlights:

  • The Surf Thanksgiving Cup was rebranded as the Surf Challenge.
  • East Coast team participating increased to 36 from 14 the previous year.
  • College coach attendance reached a record high of 538, solidifying this as one of the premier showcase events in the country.