Case Study: San Diego Surf Challenge
San Diego Surf Challenge
San Diego Surf Challenge is the premier youth soccer club established in 1980 and headquartered in San Diego. Their mission is to develop competitive soccer players with superior soccer skills, teamwork and sportsmanship to compete at the highest levels of the sport. The Surf Challenge soccer tournament is played each November over the Thanksgiving week, a typically low demand period for hotels in North San Diego.
Key Highlights FY18:
- An additional 54 team competed in FY18 over the previous year, including more teams from the East Coast.
- Nearly 400 teams were turned away due to space limitation. Event organizers seek to expand the tournament window in the future to accommodate more teams.
- College coach attendance reached a record high of over 600, solidifying this as one of the premier showcase events in the country.