Case Study: San Diego Surf Challenge

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San Diego Surf Challenge

San Diego Surf Challenge is the premier youth soccer club established in 1980 and headquartered in San Diego. Their mission is to develop competitive soccer players with superior soccer skills, teamwork and sportsmanship to compete at the highest levels of the sport. The Surf Challenge soccer tournament is played each November over the Thanksgiving week, a typically low demand period for hotels in North San Diego.

Key Highlights FY19:

  • In FY19, 900 teams participated making it one of the busiest Thanksgiving weekend events in the region.
  • College coach attendance reached a record high of over 600, solidifying this as one of the premier showcase events in the country.
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