Case Studies

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San Diego Surf Challenge

San Diego Surf Challenge is the premier youth soccer club established in 1980 and headquartered in San Diego.



bowlgames-logoSan Diego Bowl Games: Holiday Bowl and Poinsettia Bowl

The SDTMD has invested over $1.4 million into the San Diego Bowl Game Association and has seen a return of $12.6 million, a 12:1 total ROI.



tourism-logoSan Diego Tourism Authority = Happiness is Calling

Tourism is the third-largest economic driver in San Diego — generating $17 billion in regional economic impact in FY 2017, contributing to more than $743 million in transient occupancy taxes, sales taxes and property taxes to government entities, and supporting 191,000 tourism-related jobs in the County.



bayfair-logoSan Diego Thunderboats

A San Diego tradition since the 1960s, the annual family-oriented San Diego Bayfair – Thunderboats Unlimited beach festival has weathered some lean years and is marching back toward prominence, thanks in part to its partnership with the SDTMD.



tourism-logoFarmers Insurance Open

Since 1961, the Century Club of San Diego has been engaged in charitable efforts to promote the Farmers Insurance Open golf tournament, in addition to the City of San Diego. To date, these endeavors have generated almost $30 million for noble causes in the City.