Case Studies

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San Diego Tourism Authority

Tourism is the third-largest economic driver in San Diego — generating $17.9 billion in regional economic impact in FY 2018, contributing to more than $895 million in transient occupancy taxes, sales taxes and property taxes to government entities, and supporting 194,000 tourism-related jobs in the County.
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San Diego Bowl Games: Holiday Bowl

The Holiday Bowl has been a San Diego institution since 1978 and consistently draws over 50,000 spectators annually, many of them non-locals who travel to San Diego specifically to attend the game, and millions of broadcast viewers.
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San Diego Bayfair Thunderboats

A San Diego tradition since the 1960s, the annual family-oriented San Diego Bayfair Thunderboats beach festival is marching back toward prominence, thanks in part to its partnership with the SDTMD.
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San Diego Bay Wine + Food Festival

Now in its 15th year, the San Diego Bay Wine + Food Festival is one of the nation’s largest culinary events and draws more than 10,000 attendees who stay and spend while in the City of San Diego.
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San Diego Breeders’ Cup

The 34th edition of the Breeders’ Cup World Championships was held for the first time in San Diego at the Del Mar Racetrack and featured racing superstars who competed for over $30 million in purses.
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San Diego Crew Classic

The San Diego Crew Classic is the nation’s premier spring rowing event and draws over 400 teams to the region each spring.
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San Diego Surf Challenge

San Diego Surf Challenge is the premier youth soccer club established in 1980 and headquartered in San Diego.
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