Our Mission
The San Diego Tourism Marketing District is a nonprofit mutual benefit corporation dedicated to improving tourism and hotel room night consumption in the City of San Diego.
Purpose
The specific purpose of this private, non-profit corporation is to create a positive economic, fiscal, and employment impact on the lodging businesses in the City of San Diego through the effective and judicious allocation of its revenue and resources to measurably successful tourism promotion, marketing and advertising programs.
What is a Tourism Marketing District?
What is a Tourism Marketing District? The San Diego Tourism Marketing District follows the model of Tourism Business Improvement Districts (BID’s) that utilize the efficiencies of private sector operation in the market-based promotion of local and regional tourism. Tourism BID’s, such as the SDTMD allow lodging and other tourism-related business owners to organize their efforts to increase tourism. In San Diego, lodging business owners within the district assess themselves to fund the District and those funds will be used to provide programs and services that specifically benefit the assessed lodging businesses.
